Professional Background
From IT Solutions Sales to Analysis, Automation, and Development
Experience across sales, management, and technical delivery allows me to see not only the immediate task, but the entire path from a business need to a working, maintainable solution.
Let me introduce myself. My name is Andrey, and I have worked in B2B and technology since 2002. I began my career with an IT solutions provider and advanced to a senior sales role. Since then, I have remained involved in presales regardless of my formal position: analyzing client needs, helping define requirements, and determining which solution is actually appropriate for the business.
Sales experience taught me to view a project from the client’s perspective. If you are reading this page, you do not need a website, a CRM platform, or a collection of features for their own sake. You need to solve a specific problem: present your company, receive customer inquiries, organize employee workflows, reduce manual operations, connect multiple systems, or obtain information needed to make a decision.
My Technical Work Began in 2008
I began working with CRM systems through Microsoft Dynamics CRM, with Bitrix24 later becoming my primary platform. My work has included discovery and audits, sales pipeline and business process design, system configuration, integrations, employee training, and ongoing support after implementation.
Over the years, I have worked as a presales engineer, consultant, business analyst, project manager, developer, and technical director. The titles changed, but the central responsibility remained the same: understand how the company operates today, determine what needs to change, and bring the solution into practical use.
I do not begin a project by choosing a CMS, CRM platform, or programming language. First, I need to understand what the system must do, what data it requires, who will use it, and how you will determine whether it works as intended.
The Website, CRM, and Integrations Should Support One Continuous Process
I build business websites, landing pages, corporate websites, ecommerce stores, and product catalogs using WordPress, Django, and Wagtail. Depending on the project, the website may operate independently or exchange data with a CRM platform, analytics tools, payment services, and other business systems.
I do not treat the website and CRM as unrelated products. A visitor arrives on a specific page, selects a service or product, and submits an inquiry. That information should then reach the responsible employee while retaining the context of the request. If data is lost or must be re-entered manually at any stage, the problem is not limited to one form or integration—it affects the entire process.
My experience across healthcare, logistics, construction, retail and wholesale, ecommerce, and business consulting has shown that the same set of features does not work for every company. Website structure, user roles, data requirements, and inquiry handling must reflect how the specific business actually operates.
OSINT Applies the Same Discipline to External Information
Open-source research is a separate area of my work. I apply analytical experience developed under conditions of uncertainty and limited resources to research markets, competitors, companies, potential business partners, and the relationships among them.
The objective is not to collect as many links as possible. It is to establish which claims are supported by sources, where available information conflicts, and what evidence is still missing for a defensible conclusion. In my reports, verified facts are separated from assessments, findings are linked to supporting materials, and the limitations of the research are stated explicitly.
OSINT and development remain separate services. They are combined only when research findings need to influence the positioning, structure, content, or functionality of a future digital system.
Management Experience Taught Me to Document Decisions and Responsibilities
I have managed teams of approximately 15 people while overseeing as many as 18 concurrent projects. At that scale, verbal agreements and individual memory are not enough. Project scope, ownership, dependencies, priorities, timelines, and acceptance criteria must be documented.
I apply the same principles in my independent work. Before a project begins, you will know what is included, what deliverable each stage should produce, what will be required from your team, and which changes will be treated as additional work.
Launch Is Not the End of the Project
The average support engagement for my projects lasts more than five years, while some client relationships have continued for more than fifteen years. After launch, my work can include technical maintenance, SEO, content updates, feature development, and online reputation management.
Relationships of this duration mean that I remain responsible not only for the initial implementation, but also for the consequences of the decisions made during development. Architecture, documentation, and change management must support continued development without forcing the project back to square one.
My projects are performed under NDA obligations. In anonymized case studies, I describe the original problem, constraints, decisions, scope of work, and delivered outcome without disclosing confidential client information.
How I Work Today
Wanderer Area is my independent professional practice. I personally analyze each assignment, define the project scope, prepare the estimate, make key decisions, and remain accountable for the agreed deliverables.
If a project requires specialized expertise, I may bring in a trusted professional for that specific part of the work. The project is not handed over in full to an unknown team: requirements, coordination, quality control, and final accountability remain with me.
I focus on long-term client relationships, so I do not try to sell the largest possible scope of services. If the business need can be addressed through focused research, a website, an integration, or a limited modification, that is established before work begins. The delivered result must address the actual business need and be verifiable at handoff.